Comieco participates in the European Week for Waste Reduction

The eleventh edition of the European Week for Waste Reduction (EWWR), aimed at promoting the awareness of the need to reduce waste, will take place on November 21-29, 2020.

It is a major European environmental communication campaign supported by the Ministry of the Environment and of Land and Sea Protection, as well as by CONAI and the Pipeline Consortia CIAL, COMIECO, COREPLA, COREVE, and RICREA.

Every year the EWWR focuses on a specific theme connected with waste prevention and reduction, and this year’s theme is “Invisible Waste”, i.e. the huge amount of waste generated by product manufacturing and distribution processes, which is invisible to us. The main theme is also associated with an official catch phrase, “What is your real weight?”, a challenge to be informed and aware of the weight we all carry on our shoulders because of not too sustainable production and consumption patterns.

Within the framework of the European Week for Waste Reduction, Comieco introduces two projects to support paper and board packaging waste Prevention and Recycling.


  • Guidelines for sustainable e-commerce packaging

Within the framework of the European Week for Waste Reduction (EWWR), Comieco launches the “Guidelines and Checklist for the appropriate use of e-commerce packaging in view of environmental sustainability” originating from a close cooperation between Netcomm Logistics & Packaging for e-commerce and Comieco aimed at stimulating companies in the logistic pipeline through the provision of practical tools to improve their ability to assess and manage the environmental impact of packaging. These guidelines include eight key points, representing as many approaches that companies need to adopt to demonstrate their commitment towards sustainability.

The checklist contained in the guide allows companies to assess the appropriate implementation of the guidelines.

The guidelines can be downloaded and reviewed free of charge HERE.


  • Box counter

Have you ever wondered about the “weight” of your lifestyle? How much paper and board packaging do you collect every year, including boxes, egg boxes, milk boxes, etc.? And what height would you reach if you stacked all these boxes…?

Comieco’s BOX COUNTER helps you answer these questions, which concern all citizens alike, and measure your commitment towards separate paper and board packaging collection, while encouraging you to think about your lifestyles, including not too sustainable ones.

Don’t hesitate to measure yourself! Play with the BOX COUNTER.



Find out about all the actions scheduled during the waste reduction week at https://ewwr.eu/actions-db/


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